With the holidays around the corner and big family meals in your future, you’re probably going to be spending time at your local grocery store. Allrecipes tells us that grocery stores use tried and tested tactics to entice you to spend more money without you even noticing it (until, of course, you're checking out). Learning to recognize these strategies will help you lower your grocery bill and make you a savvier shopper all around.
1. Large carts
Consider this: the larger the shopping cart, the more items you can fit into it. More items in your cart can easily add up to a higher grocery bill.
2. Long aisles
Strolling down a long supermarket aisle to find the right item gives you time to spot items you didn't know you needed, and to load them into your cart.
3. Popular foods in the middle of the aisle
The reason for long aisles applies here, too: If you're halfway down the aisle before you find what you're looking for, you've already passed plenty of potential distractions.
4. Eggs and dairy at the back of the store
Why put essentials like milk and eggs at the back of the store? Because shoppers will pass much more inventory than if these items were at the front of the store. In other words, good luck to shoppers who think they're just going in to buy milk or eggs!
5. Produce at the entrance
In addition to being pricier than processed food on average, colorful fresh produce simply looks enticing. Some say the sight of it's enough to put shoppers in a good mood, making them want to buy more.
6. Freshly baked goods near the front of the store
A store bakery with its bread, muffins, croissants, and cookies will strike chords of comfort and nostalgia with shoppers, lifting their spirits. Its placement near the store's entrance is no coincidence, as it sets the tone for a positive shopping experience.
7. Expensive items at eye level
Again, it's all about what shoppers can see. Placing pricier items right in the average shopper's line of vision helps them stand out, while generic and less expensive items tend to sit lower on shelves.
8. Displays at the end of aisles
Companies will pay to have their products featured on the shelves at the end of aisles, known as end caps, as shoppers will take note of this prime real estate. Plus, end caps are designed to prompt shoppers to purchase multiple items.
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