You have all seen those ads from Big Box Stores, and we get
asked about it all the time at Capell Flooring and Interiors here in Meridian,
Idaho. The ad has a familiar tune of $39
installation for the whole house or Free
Pad. In fact, we have a couple of these
stores just down the street from us, so we hear it a lot. This marketing strategy can be summed up in a
few different ways, but let’s tackle this question today to try to shed some
light on the subject.
I think we have all heard at one point or another, “You get what you pay for?” All one has to do is Google “Big Box Store Flooring complaints,”
and there is a truck load of information that comes out that doesn’t exactly
make you feel warm and fuzzy about moving forward. As the owner of Capell Flooring and
Interiors, we are up front with people and no professional installer works for
that rate. Let me point out some keys to
consider when trying to make your flooring decision.
The ads say “basic installation” which really is only part
of the installation process. The Carpet
will need to be torn out, tack strip will need to be put in or replaced and there are other parts of the install such as:
stairs, trap doors, and other parts as well that may arise. Apparently those are not part of the “basic
installation,” and not part of this deal.
All of these other installation parts that are not part of the basic
installation but are necessary to do the job are marked up to a crazy rate to
offset the “basic installation” rate.
They also mark up the cost of carpet or pad more than normal to cover
the cost of their “basic” offer. It is
kind of a classic bait and switch technique.
Installation is a major key to every job or perhaps even the
key. You can have the nicest carpet,
tile, or hardwood but if it isn’t installed correctly it will just look plain
awful. You want to go with a store that
stands behind their work, and who uses
professional and experienced installers.
Capell Flooring and Interiors is different and exceptional.
P.S. Don’t just take my word for it though – here is what
some our clients have said about us – Click
Here
No comments:
Post a Comment